Many business owners don't know exactly what they want their website to look like when they begin working with a web designer -- and that's okay. However, it is important that you understand the key aspects of a good web design before you have the designer start building your website. This way, your customers will have the experience they were expecting, and want to revisit your website in the future.

Easy to Navigate

When people visit your website, it's important that they are able to find what they need quickly. Take a minute to consider the way you navigate a website, as well as your expectations when visiting a new site. Chances are, you don't want to click multiple links in order to accomplish one task. So, you want to make sure that your users are able to find the info they need and/or make online purchases with as few clicks of the mouse as possible. Also, it's important that you instruct your web designer to put your navigation bar in a highly visible spot.

Mobile Friendly

Before you web design is complete, you need to make sure it's visually appealing on mobile devices. If your website is hard to read from a mobile device, you could be losing a lot of potential business. After all, 60 percent of Internet access comes from mobile devices, and the amount of Google searches completed via mobile devices surpass the amount of searches complete via computers.

Call to Action

If you want visitors to your website to complete specific actions, you need to tell them what to do. A "Call to Action" is a series of words that does just that. Some examples of call-to-action wording would be:

  • Buy now
  • Learn more
  • Subscribe
  • Join now
  • Get started

All of these phrases are simple, but they tell the user exactly what they need to do and what happens when they click specific links or buttons on your website.


You might be able to read light gray text on a dark gray background, but it's difficult for many people to read something if the background and words aren't in contrasting colors. So, if your website has a dark-colored background, choose light-colored wording and vice versa. For example, websites with a dark gray background would be easier to read with white text instead of light gray text.

Ultimately, you want your visitors to have a good experience every time they visit your website. To do that, you need to make sure your website is easily viewed from different devices; easy to read and navigate; and tells your visitors exactly what you want them to do. For more information, contact a company like Scotti Design.