When you run a business, you want to do everything possible to keep those new customers coming in. This means getting the word out about the existence of your business. It's also important for you to remember that word of mouth is going to end up being your best form of advertising. So, always treat your customers fairly and let them know how much you would appreciate their positive feedback. Along with turning new customers into returning customers, here are three more things you can do to expand your customer base:

Use the Internet as much as possible

The Internet is a fantastic tool you can use to expand your customer base. You want to have a website that potential customers can go to in order to learn more about your company, what you do, the added benefits they can expect when they decide to go to you over your competitors and use to contact you. Also, do your best to persuade satisfied customers to leave good reviews on popular online business review sites, such as Yelp; this can send a lot of people your way that may not have been aware of your company prior to running into the reviews.

Send out coupons by mail

Making use of direct mail advertising is a great way to put your company's name out to people in your general area. By sending them a direct mail advertisement that contains a coupon, not only will you be introducing yourself to them, but you will also be giving them a good incentive for giving your services a try. These mailers can be kept in the customer's wallet, so they have it on them when they are in your area. Or, they may put it right on their fridge, where it will be a daily reminder of your company, so they will think of you the next time they are in need of services or products that you offer.

Rent billboard space

Renting billboard space is another great way for your company's name to get out there to the masses. When you have a huge advertisement on a billboard, your advertisement will be seen by loads of people who travel past it constantly. It's best to rent billboard space on a highway with plenty of traffic and where the road is straight, or near an intersection. This way, people have the time to clearly see your business name and other pertinent information. Contact companies like Outdoor Networks for more information on renting billboard space.