3 Addressable Digital Advertising Tips
Addressable advertising is the practice of showing different audiences different ads on TV, radio, or websites instead of showing them the same ad. In years past, for instance, all audiences were shown identical commercials throughout an episode of a TV program. Today, addressable advertising permits companies to laser target a specific audience and give them an ad that is likely to be highly relevant to that group. In theory, such advertising increases the likelihood that different groups will buy an advertiser's products.