Ever since the development of the very first internet search engine, companies have been trying to find out how to get their company and content listed in the search results. That led to the technique known as search engine optimization (SEO). That was more than two decades ago, and SEO has since become an integral part of a marketer's toolkit. But it is continually changing and evolving, and one of those changes is the use of artificial intelligence (AI) to enhance its effectiveness.