Partner relationship management (PRM) has become critical for businesses that depend on partner networks for revenue generation. An effective PRM system helps businesses efficiently manage their partners and improve partnerships for mutual benefit. This blog post will explore how an automated PRM system can help you improve your business performance and your partner network. Increase Efficiency and Productivity An automated PRM system reduces the amount of time and resources spent managing partner relationships.

In the dynamic landscape of B2B marketing, thought leadership has emerged as a potent strategy to establish authority, build trust, and engage with target audiences. This blog delves into the world of B2B thought leadership marketing, exploring its benefits and how to harness its potential to elevate your brand. What Is B2B Thought Leadership Marketing? B2B thought leadership marketing involves positioning individuals or organizations as industry experts and trusted sources of knowledge within their respective niches.

What makes customers choose one product over another? Is it the smell, the texture, or the taste? Well, sometimes it may be one of those things, but in many cases, people buy a product for the brand. But how do they know it's a brand they can trust? Simple –– customers look at the packaging label. Packaging labels are the unsung heroes of product marketing. They're the silent storytellers that convey your brand identity and values to your target audience.

Ever since the development of the very first internet search engine, companies have been trying to find out how to get their company and content listed in the search results. That led to the technique known as search engine optimization (SEO). That was more than two decades ago, and SEO has since become an integral part of a marketer's toolkit. But it is continually changing and evolving, and one of those changes is the use of artificial intelligence (AI) to enhance its effectiveness.